Key Venture was the sole financial advisor to AMORQA on the transaction.

AMORQA is a FinTech SAAS company. Merchants deploy its robo-advisory product at their Point of Sale to increase their sales by enhancing credit. The platform is currently processing Rs 1,400 Cr+ annually.

AMORQA is led by Aditya Mishra, Founder and CEO, and Sourasis Roy, Co-Founder & CTO. They collective has 25 yrs of experience. Aditya, India Banking Head at TCS and Ex-founder of Headstart Network; Sourasis, MSc in Computer Science and Mathematics, Ex-ent.

Aditya Mishra, Founder & CEO of AMORQA (SwitchMe) says: “Credit is a key driver for commerce. Currently, there are many mis-matches between demand and supply at the POS leading to opportunity loss and friction. AMORQA solves this elegantly and has delivered uplift of 30%+ at multiple POS. Key Venture was very quick in grasping the transformative impact of our proprietary Technology on the Indian real estate industry and future replication into various other industries like Education, Auto, Travel and many more. They helped us fine tune our pitch and finding the right investors who can support us in the long run.”

AMORQA POS (Point of Sales) Partners include Godrej, Shapoorji Pallonji, SD Corp, The Wadhawa Group etc. Credit Partners include State bank of India, HDFC and 20 others.

The company is advised by Pravin Gandhi, Mohandas Pai (Member, BOD, NSE) and Sridhar Chityala (Chairman, EIP Fund).

Pravin Gandhi, Angel Investor says: “AMORQA is solving a deep problem with a strong value proposition in a big market. This shows up in rapid adoption by marquee brands. It also shows up in the rapid scale up to the Rs 100 Cr a month club. I am happy to advise them on their growth strategy”

AMORQA had raised a Pre-Series A in Sep’18 led by HNIs and UHNIs with participation from Pravin Gandhi, Nirmal Bhogilal, Sachin Oswal, Family Office of BV Mohan Reddy, B Mugunthan and many more.

AMORQA is the market leader and the only company in India with such an offering empowered by deep robo-underwriting technology as a SaaS product.

About Key Venture

Key Venture is a Fund Raise Advisory Firm focused on Pre-Series A to Series D, $2M to $10M capital for early and growth stage startups from HNIs, VCs, PE, Family Offices, Institutional and Strategic Investors. Key Venture is working in wheel with top-notch corporate houses to leverage their experiential learning in the Start-up Ecosystem.